E-mail marketing is one of the most effective yet underutilized ways to promote a business. In order to maximize the success that your business can achieve, it is important for you to have a solid e-mail marketing strategy. This article provides several useful tips that will help you create or improve your e-mail marketing campaign.
The first commandment of email marketing is to never send unsolicited messages. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Use a couple of different subject lines to test which one has a better response. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You can learn which subject wording is most influential in getting your customer base to open your messages.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
In general, do not send important marketing email on or around major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Of course, there are always exceptions. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.
E-mail marketing is a great way to promote a business. In fact, it is one of the most effective and inexpensive ways to market. For your business to truly achieve its maximum potential, it must utilize e-mail marketing strategies. Follow the advice provided in this article, and begin implementing or improving your e-mail marketing campaign.