How long has it been since you last checked your email? Like a lot of people, you probably check your emails more than one time per day. If you are a business owner, email can be a highly reliable way to make contact and maintain communications with your ideal customers. Here is some advice on how to get started in email marketing.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Each email should only contain a single topic. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Develop one key message and ensure it’s short and brief. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. You can grow your email list by offering a referral program.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Use this information for your own email marketing strategy so that you can see the positive results yourself. It is easy to promote the company through email and reaching out to customers.