If you plan to market your business using email, you need to know what you are doing. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Here is some advice and information on how you can use email marketing to make your business more successful.
Use A/B testing to test out different combinations in your subject line. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Ensure that every email address on your list has given explicit permission to receive emails from your business. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space.
Make all of your marketing emails personal. This can mean more than just putting a recipient’s name in the body of the message. Take into account whatever information you have about your subscribers. An easy way to organize your subscriber list is to form sub-groups of customers that have similar interests and then personalize the message each group receives based on their interests.
The hints above can transform your marketing campaign from useless spam to interesting mail, but you have to work at it. Use them with anything you currently have going on, or create a brand new campaign, and you will be amazed at the results.